DECODING OTT: HOW TO CREATE & LAUNCH AN OTT PLATFORMAugust 31st, 2021
You know how to use video/audio streaming apps. You have heard people say ‘OTT’ numbers of times. But you still haven’t been able to figure out how these apps function and what OTT means. Don’t worry, as long as Stream-Sense is there, we will try to help you in your digital journey!
What does OTT mean?
OTT is simply a term used to describe streaming apps. The full-form of OTT is Over-the-top, which means you get to play your favorite content on various devices like SMART TV, Smart phones, Laptops, Gaming consoles via apps. Netflix, Hotstar, Prime, Hulu etc are among the top OTT platforms in this business.
What is an OTT platform?
An OTT platform is the latest, most happening content delivery method that has taken over the whole world. It has simplified the way we consume content as you no longer need to subscribe to cable TV or set top box or depend on a technician to assemble or fix these cumbersome wires and machines. Simply connect your device to the internet, turn on the streaming app and lo! You can start streaming movies, series, music, short videos etc. to your heart’s content. There’s no need to check a channel’s programming schedule to watch the next episode of a show you like as most apps upload episodes of series all at once. This has led to a new and popular habit called binge-watching in which people watch back to back episodes of a show or a documentary or even movies of a franchise!
Create your OTT platform by scratch in 9 simple steps!
Here is a step by step process of creating an OTT platform. These steps would also tell you the things that you would need to build your platform
1. Hosting the OTT platform
You can use a server or the cloud to host your OTT. Both can be secured by using OTT’s architectural technology. The benefits of using cloud is that it provides you with expandable storage and zero latency solutions.
2. Choose the right CDN!
Having the right CDN is extremely crucial for your OTT platform. To stream fluidly is an important and marketable feature of your streaming platform. A good CDN lowers core traffic and reduces chances of latency worldwide.
3. Multi-streaming protocols
Use multiple streaming protocols to ensure your content can be streamed seamlessly. Make sure your users get the best experience by choosing an OTT video platform that uses HTTP & RTMP live streaming protocols.
4. Transcoder is a must!
Make sure your platform can run all kinds of devices by using a transcoder! A transcoder simply converts OTT app builder into multiple compatible auto-adjust formats of various devices such as smartphone, smart TV, personal computer etc. When you use this tool, your audience can stream from any of these devices!
5. Cross-Platform Support
Cross-platform OTT service compatibility measures the cost-effectiveness to stream uninterrupted videos and helps them to perform in any kind of device at any hour in any part of the world. In simpler terms, your viewers can stream an abundant variety of videos by using an OTT app development that supports various monetization models.
6. IT Infrastructure
When you have a good IT infrastructure, it means all micro services are functioning well as part of one system. This helps lower the cost of other IT resources. To achieve this, it is better to custom built APIs that work for various businesses. They will be cost effective and enable smooth functionality across platforms and help you get maximum reach.
7. DRM – protect what you build!
Ensure your content is secured by using security solutions that include dynamic watermarks, password protection, geographic & platform restrictions, paywall integration, etc.
8. User Analytics
How to get to know your customers? By integrating user engagement and video analytics in the OTT platform! This is a very important step that helps you with insights of your audience’s preferences, and further help you in providing content and in marketing.
9. Multilingual Content
If you want the world to consume your content, you must ensure it is accessible and understandable to them! We have covered how to get the first requirement. For the second one, it is up to your decision whether to bring in multilingual content or not. When you have multilingual content, you attract diverse audiences and increase your platform’s visibility.
Other necessities to create a great OTT platform!
1. Content Licensing
Understand the key demographic of your market and select the suitable content for them.The right mix of mainstream and niche, regional and local, etc will help you garner good play time. Provide your audience with premium content by gaining exclusive rights
to it. Your platform will get its own identity and uniqueness with such content.
2. Revenue Models
To make your OTT platform super profitable you must have the right revenue model. Based on your business plan and content, you can make a choice among, subscription based, ad based, freemium (a mix of the ad based and subscription based models), etc. Learn more about revenue models here. (link)
3. Choosing between SaaS and SaaP
SaaS and SaaP are third party software solutions that will help you run your OTT platform. While SaaS is cheaper, SaaP is highly customizable and has great marketability features. It also gives you the option of one-time license fees. SaaP helps you choose your own streaming player, hosting server, transcoder, encryption and even revenue model!
We know these are a lot of things to know, remember and put into place. That’s why Stream-Sense is here for you! Allow us to help you set up and monetize your OTT platform and see it fly! You can contact us at the below details.
In the meanwhile, you can read more of our articles here.
Stream-Sense helps businesses optimize the power of streaming not just videos, but audios, sports streaming, live streaming and more! Broadcast, distribute and monetize content with our help and make your OTT service a success!
Reach out to us – firstname.lastname@example.org